Digital Strategy

Buena specializes in developing and implementing creative and effective digital strategies to increase awareness, revenue, traffic, and growth for our clients.

We do this is in a variety of ways:

  • Brand & identity planning
  • Strategic consulting
  • Search engine marketing strategy (SEO & SEM)
  • Competitive audit
  • Persona research and development
  • User research

  • Mobile strategy
  • Social media strategy
  • Content strategy
  • Data strategy
  • Campaign and website analytics
  • Channel planning

Design & User Experience

Buena’s visual designers and UX specialists create memorable and effective experiences and tools for your business.

Here’s how:

  • Visual branding
  • Branding and identity design
  • Interface Design
  • Video and motion graphics production
  • Wireframing
  • Usability testing and research

  • Mobile design
  • Interactive and immersive space
  • App design
  • Style guides
  • User scenarios
  • Custom typography

 

Social Media & Content Marketing

Buena maximizes your market impact and reach through careful social media and content marketing creation.

We create conversation and we respond rapidly to current events:

  • Content strategy
  • Competitive analysis
  • Brand voice guides
  • Graphic design and animation
  • Custom infographics creation
  • Video and audio production

  • Editorial calendars
  • Paid social
  • Social copywriting
  • A/B testing
  • Survey development and analysis
  • Analytics, goal setting, success metrics

Lead Generation & SEO

Buena has unique experience in pinpointing the highest value leads and capturing them for your business or brand.

We do this is in a variety of ways:

  • Search engine marketing strategy (SEO & SEM)
  • Competitive audit
  • User research

  • Mobile strategy
  • Social media strategy
  • Content strategy
  • Data strategy
  • Campaign and website analytics
  • Channel planning

 

Technology

Buena is comfortable in many coding environments and can help guide you through the most high performing tool, whether it’s a mobile app, responsive website, interactive live display, or crowdsourced hand-printed T-shirt.

Happy to treat you to any of these:

  • Responsive development
  • Content management systems
  • Native app development
  • Rapid prototyping
  • Technical consulting

  • Front-end engineering
  • Quality testing
  • Installation and experience
  • Customer relationship management tools
  • E-commerce

Data & Analytics

It’s a new age of data all the time everywhere.  It’s a mess, so we help you untangle and present all those important stats to your customers, stakeholders, and internal teams.

We do this is in a variety of ways:

  • Data strategy
  • Sentiment and mentions analysis
  • Real time social analysis
  • Goal setting & benchmarking
  • Campaign analytics
  • ROI modeling
  • Survey design and analysis

  • Infographics
  • Trend spotting
  • Website analytics
  • UX and funnel analysis
  • Content engagement
  • SEO keyword analytics