Events DC
Deliverables
- Strategy
- Creative Direction
- Logos and Branding
- Marketing Campaign
- Social Media Campaign
- Experiential/Event
- Visuals for Tunnel entrance
- DJ booth visuals
- Wall projection art
- Video
- Scripting and Ideation
- Videography
- Storyboarding
- Production and editing
- Print
- Signage
- Event brochures
- Flyers and marketing materials
Let’s turn this giant bar into a big immersive video game fan experience at the SXSW, OK?
Events DC wanted to promote the City as the destination and home for emerging Esports events and experiences at a sponsored SXSW19 event in a very crowded brand landscape. How do you turn an event space into a WOW memorable experience while representing a variety of video games, characters, and other partners in one event?
Our approach was to work with the client to create a virtual video game experience converting different rooms of the large Austin event space into different levels of video games. We came up with the idea of Levels UnlockeD.C. where you moved through each stage of the space to experience something new and wonderful. There would be a huge LED tunnel with visuals to pull you in from the streets, and then different interactive, gaming, and musical experiences to keep you excited and entertained.
Events DC had the event packed and pumping until late into the night in a crowded landscape of special branded events at SXSW19. Fans were able to compete with their pro video gamer heroes from Overwatch League, NBA2k league, and Smash Bros. Partygoers danced while sipping video game themed cocktails and listening to The Glitch Mob, DJ ROCKMAN, Mega Ran, and DJ Farrah Flosscett.
Logo & Branding
