Buena.io was tasked by Events DC to create a unique brand and design collateral for on site marketing events and materials at the South by Southwest Festival in Austin, Texas 2018. The goal was to drive festival attendees to the Events DC booths and Events to engage with Events DC and showcase their creativity and partnerships with musical, esports, conferences, sports, and entertainment events in DC.
Campaign branding, logo development, brand conceptualization, print brochures and event signage, print postcard designs, video storyboarding, scripting and production, social media advertising design.
Events DC engaged thousands of targeted demographic of festival goers at multiple touch points throughout the duration of SXSW2018. Successful awareness raised for Events DC as an epicenter for Events, Esports, Music, Sports, and the upcoming opening of the Entertainment and Sports Arena.
