Buena.io was tasked by Events DC to create a unique brand and design collateral for the newly constructed Entertainment and Sports Arena, home of events, music, the NBA Wizards, WNBA Mystics, G-League Go-Go in Congress Heights, DC. The challenge was to create buzz and awareness around the grand opening of the arena in an underserved and underdeveloped community in DC, St. Elizabeth’s East campus. The goal was to showcase the arena’s amazing potential as the new destination for music, esports, conferences, sports, and entertainment events in DC and the region.
Buena focused on the excitement and creativity exhibited at Events, to create a unique and memorable approach to campaign branding, logo development, website, print brochures and event signage, print postcard designs, video storyboarding, scripting and production, social media advertising design.
Buena helped Events DC engage thousands of music, boxing, esports, and basketball fans throughout the opening months of the Arena. We helped capture and share the wonderful experiences fans had through social media content and lively recap videos. Our creative helped cement the new Entertainment and Sports Arena as a modern flexible events venue to rival any in the region for years to come. Events DC raised their global profile as an expert in Basketball, Fight Sports, Esports, Music, and more memorable events.
